City of Columbia (and/or REDI) should campaign to get the appropriate federal agency to redefine boundaries of the Metro Area to combine with Jeff City's. New combined Columbia-Jefferson City Metro area would make it easier to promote the entire region (especially airport, tourism, getting new companies to locate in Mid-Mo.). Currently, Jeff City's Metro Area designation gets Callaway County, which seems unfair. Also, they recently added Randolph and Audrain Counties to Columbia Metro and removed Howard County.

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